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Question (Category: Business :Marketing )
MKT 505 Case 13-1 2008 Beijing Olympics - An Advertising and PR Bonanza *This paper includes a breif introduction, full answers, and references MKT 505 Case 13-1 Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1 2008 Beijing Olympics - An Advertising and PR Bonanza) 1.Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Olympics. 2.Assess the reasons why protesters and activists target events such as the Olympics. 3.Evaluate whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. 4.Analyze how well of a job the companies identified in this case did in anticipating and responding to the protests.


Answer by Matt D. (Purchased 2 times and rated )