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Question (Category: economics homework)
5. (tco 6) which of the following would a marketer use as a synonym for controllable marketing mix factors? (points: 3)br the five external environmental forces br macromarketing forces br the five cs br the four ps br price, product, production, and promotion br br br 6. (tco 1) __________ is the money left over after a business firm039s total expenses are subtracted from its total revenues. (points: 3)br shareholders039 equity br profit br inventory turnover br contribution margin br asset leverage br br br 7. (tco 1) which of the following statements about the strategic business unit level is most true? (points: 3)br it is the level that works most directly with the targeted customers. br the overall strategy for the organization is directed at the strategic business unit level. br in more complex organizations the corporate level and the strategic business unit level may merge. br more end-user analysis is provided at the strategic business unit level then at the functional level. br the strategic direction is more specific at the strategic business unit level than at the corporate level. br br br 8. (tco 1) the marketing department helps keep the organization focused on creating value both for it and for customers. this is accomplished by (points: 3)br listening to customers. br developing offerings. br producing offerings. br implementing marketing program activities. br doing all of the above. br br br 9. (tco 1) by understanding its business, an organization can take steps to define its __________, a statement of the organization039s functions in society, often identifying its customers, markets, products, and technologies. (points: 3)br benefit statement br business portfolio br functional philosophy br mission br corporate code br br br 10. (tco 1) market share is (points: 3)br the ratio of the profit of the firm to the total profits of all firms in the industry, not including the firm itself. br the ratio of the profit of the firm to the total profits of all firms in the industry, including the firm itself. br the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, not including the firm itself. br the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself. br the ratio of the profits of all firms in an industry to the profits of the firm. br br br 11. (tco 1) step two in the planning phase of the strategic marketing process is (points: 3)br the situation analysis. br the market-product focus and goal setting. br the marketing program. br implementation br obtaining resources. br br br 12. (tco 1) in the 1980s, poor quality and japanese imports drove the harley-davidson motorcycle company to the brink of bankruptcy. the company039s share of the u.s. super-heavy-weight market motorcycles with engine capacity of 850 cubic centimeters or more collapsed from more than 40 percent in the mid 1970s to 23 percent in 1983. however, by 1989, harley-davidson controlled some 65 percent of the u.s. market and both in the u.s. and overseas markets, the company won039t be able to meet demand for years. from a marketing perspective, what was the most likely first step in harley-davidson039s resurgence? (points: 3)br development of a new mission statement and subsequent marketing strategy br repositioning their product in the minds of motorcycle buyers br performing a swot analysis br seeking new markets for the motorcycles both in the u.s. and in foreign markets br improving the quality of their product and communicating this to motorcycle buyers br br br 13. (tco 1) to provide quick access to topics, a well-organized marketing plan should begin with (points: 3)br an executive summary. br the strategic focus. br a table of contents. br a situation analysis. br the market-product focus. br br br 14. (tco 5) a company engaged in environmental scanning is (points: 3)br taking into account the effect its marketing activities can have on plants and animals in our environment. br continually acquiring information on events occurring outside the organization to identify and interpret potential trends. br maintaining a time constant horizon in its strategic planning process. br maintaining retail customer databases. br requiring all employees to spend time outside the office to avoid the ampquotivory towerampquot syndrome. br br br 15. (tco 5) the social forces of the environment include the ____________ of the population and its values. changes in these forces can have a dramatic impact on marketing strategy. (points: 3)br living standards br social class br demographic characteristics br dialect br laws br br br 16. (tco 5) studies of the __________ characteristics of the u.s. population suggest several important trends. generally, the population is becoming larger, older, and more diverse. marketers are developing products that will appeal to these target markets. (points: 3)br competitive br regulatory br geographic br demographic br economic br br br 17. (tco 6) value consciousness is (points: 3)br changing values with careful consideration. br multi-dimensional consumption. br buyer excellence. br the concern for obtaining the best quality, features, and performance of a product or service for a given price. br the concern for obtaining the best price of a product or service. br br br 18. (tco 5) __________ is a time of slow economic activity when businesses decrease production, unemployment rises, and many consumers have less money to spend. (points: 3)br a panic br inflation br an escalation br a recession br a depression br br br 19. (tco 5) very recently ink has been developed that will conduct electricity. the application for this ink is to print circuitry that can be read electronically. this may help to drive down the cost of identification tags called rfid tags that are currently used in industry. this is an example of how __________ is applied to industry. (points: 3)br regulations br technology br laws br social change br economics br br br 20. (tco 5) __________ is a form of competition in which every company has a similar product. (points: 3)br pure competition br cross-market competition br oligopoly br monopolistic competition br monopoly br br br 21. (tco 6) in which stage in the consumer purchase decision process would a consumer ask, ampquotis installation included in the price of this hdtv?ampquot (points: 3)br problem recognition br information search br alternative evaluation br purchase decision br evaluation br br br 22. (tco 6) sophisticated firms have learned the marketing lesson that (points: 3)br it is a lot easier to find new customers than to keep existing ones. br the buying experience, customer satisfaction, and retention can increase firm profits. br it is not clear whether it is easier to find new customers or to keep existing ones. br existing customers do not usually spend as much as new customers. br their focus should be on the 4ps and not the customer. br br br 23. (tco 6) __________ buy raw materials and parts that they reprocess into the finished goods they sell. (points: 3)br retailers br wholesalers br manufacturers agents br manufacturers br ultimate consumers br br br 24. (tco 6) because orders in organizational buying are typically much larger than in consumer buying, buyers must often __________ when the order is above a specific amount, such as $5,000. (points: 3)br get competitive bids from at least three prospective suppliers br lie to their superiors about how much things really cost br carry personal insurance to cover possible losses br pay taxes out of their own pockets br do all of the above br br br 25. (tco 6) seven of the most commonly used organizational buying criteria are (1) price, (2) ability to meet the quality specifications required for the item, (3)__________, (4) technical capability, (5) warranties and claim policies in the event of poor performance, (6) past performance on previous contracts, and (7) production facilities and capacity. (points: 3)br taste of the buyer br personal friendship with sales representative br ability to meet required delivery schedules br current mood of the buyer br opinion of the firm039s senior management br br div


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